Thursday 19th May 2011

Venue: West Park, 319 Perth Road, Dundee, DD2 1NN

You can register your interest in this event HERE

When Apple released its league table of the best-selling iPhone apps from its ‘first 10 billion’ downloads earlier this year, 8 out of 10 were games. Clearly games on mobile make money.

But game play techniques could turn out to be too important to be left only for play time. The growing buzz around gamification -  using game-like mechanics for non-game applications – is catching the interest of investors, starts-ups, corporates and analysts. Last month uber-analysts Gartner said that by 2015, more than 50% of companies that manage innovation will ‘gamify’ that process.

Gartner cites the UK’s Department for Work and Pensions’ innovation game, ‘Idea Street’ which was used to generate ideas from its 120,000 staff and featured game mechanics, including points, leader boards and a buzz index. Other gamification advocates include U.S. military with its ‘America’s Army’ recruiting video game and the World Bank which sponsored ‘Evoke’, a game which crowdsources ideas from players globally to solve social challenges.

This openMIC barcamp will look at what mobile can do for gamification.

Confirmed speakers:

• Simone O’Callaghan – University of Dundee
• Greg Merten – Head of Developer Relationship -Nokia
• Bill Ray – The Register
• Kate Ho – Managing Director - Interface3
• Katja Haferburg – Centre for Digital Entertainment – University of Bath

Camp Chief:

Chris Book – @bookmeister

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